Our Philosophy

TSUBASA JACK UEDA
Representative Director and President
We exist to create a positive chain reaction in society, starting from gratitude, believing in the potential of people.
It has been 39 years since my father first founded the company; since then, we have delivered products and services to many people. My father loved creating things that didn't exist before and being the first in the world. Creating products that were in line with the times-- bringing sparkle, excitement and thrill to everyone involved. I am truly grateful, and nothing could make me happier as a son than being able to carry on the passion and beliefs of the founder. My father's will and beliefs are absolutely necessary and must be preserved for all of humanity. I believe that it will bring us one step closer to world peace. We will continue to provide value needed by society through our businesses, services, and products, which are based on the beliefs we hold dear. We will make positive decisions even in the face of dramatic changes in the external environment, and do our best to contribute to a prosperous society. To our employees, we promise to grow together toward our life goals. To our customers, we promise to continue to provide products and services that are "sparkling, exciting, thrilling, and inspiring" to the world. To society, we promise to create a positive chain reaction and reduce unhappiness in the world, even if it is just for one person.

Mission
We will contribute to creating a society where gratitude and 100% positive words and actions circulate through businesses, services, and products that "touch and move people's hearts."

Philosophy
Rather than pursuing short-term profits, we always prioritize honesty so that our business can continue for the long term.
・To trust in our employees
・To trust in our customers
・To trust in society
We will always be honest with all of our company's stakeholders, including employees, end users, customers, suppliers, stakeholders, collaborating companies, and collaborating personnel, and build relationships of trust with them to continue to develop and contribute to our business.
・To make people touched or moved by the experience
・To keep moving forward without giving up even if you fail repeatedly to achieve your goal, ensures success.
・For the sake of society, to always be 100% positive in everything we do.

Value
First, always greet people cheerfully and energetically.
Second, practice "100% positive" words and actions.
Third, think deeply and act quickly to always receive words of gratitude.
